In stockPrivate label ready
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Independent vitamin shops, pharmacies, natural grocersWellness retail and private label for vitamin & health stores
A full supplement line with clean labels, published MSRP, and a MAP policy that protects your shelf price from online undercutting.
Why it works
Built for how vitamin actually sell
Online undercutting
We publish MSRP and enforce a minimum advertised price so your shelf price holds.
Breadth without the inventory risk
280+ SKUs across vitamins, minerals, digestive, mushroom, sleep, and sports nutrition. Order as few as 3 units per SKU.
Store brand economics
A store-brand line on our formulas gives you the margin of a house label with a 3-unit minimum per SKU.
Recommended starting assortment
Browse the full catalogSix SKUs to open with
Chosen from our bestsellers for this business type. Three units of each clears the $250 minimum with room to spare.
Margin example
The math on one order
Magnesium Glycinate Capsules 90 Ct
Wholesale $14.95 per unit. Published MSRP $26.97. Your price is yours to set above MAP.
View product| Units ordered | 48 |
| Wholesale cost | $717.60 |
| Retail revenue at MSRP | $1,294.56 |
| Gross profit on this order | $576.96 |
| Margin at MSRP | 45% |
Your brand, our formulas
Three private label ideas for vitamin
Each starts at 3 units per SKU with label design included in a Launch Package. Recommended package for this business type: Mini Entrepreneur Pack.
Private label idea
Store-brand essentials
Magnesium, D3, omega-3, probiotic, multivitamin under your store name, 3 units each to start.
Private label idea
Category endcap
A mushroom and adaptogen endcap: gummies, drops, fermented blends, and mushroom coffee.
Private label idea
Practitioner line
Higher-dose formulas with your store's name for the customers who ask for recommendations.
Launch packages
Three ways to start your own brand
Fixed-fee packages that take you from product selection to a sellable brand. Every package includes a 30-minute planning call before you pay.
Starter Pack
$399
For a single-location business adding its first branded products
- Product selection from 280+ Solikka SKUs
- Custom brand direction (name, colors, voice)
- Label design for up to 50 products
- Compliance review of every label
- Trademark and LLC set-up
- Market connections
- Custom formulation
Most chosen
Mini Entrepreneur Pack
$599
For a business ready to sell online and in store
- Everything in Starter
- Label design for up to 100 products
- Trademark search and LLC set-up guidance
- 1 market connection (a warm introduction to a retail or distribution partner)
- Marketplace listing templates
- Custom formulation
- Dedicated support year
Go Big or Go Home Pack
$2,099
For founders who want a complete brand and a sales pipeline
- Everything in Mini Entrepreneur
- Priority access to new formulas and custom SKUs
- 3 market connections
- 1 custom formulation product
- 1 year of dedicated account support
- Fulfillment and dropship set-up
- Quarterly line review
A market connection is a warm introduction, made by Solikka, to a retailer, distributor, or marketplace partner that fits your category. Package fees cover design and set-up; product is purchased separately at private label pricing with a 3-unit minimum per SKU and a $250 minimum order.
FAQ
Common questions from vitamin
Can I start with just a few SKUs?
Yes. Three units per SKU and a $250 order are the only minimums. Most partners open with four to six SKUs and expand after the first reorder.
Do you provide display materials?
Approved accounts can request shelf talkers, counter cards, and product images. Countertop displays are available for opening orders over $500.
Can I mix wholesale and private label?
Most partners do. Stock Solikka brands this month, add your own branded line once you know what sells.
Open your vitamin program
Apply for wholesale pricing today, or book a planning call to scope a private label line.